By Gilly Jacobs
Mobile marketing introduces your services and products to a wider, untapped audience. Almost nobody leaves home disconnected from their tablet, laptop or phone.
- Ask some friends to help you test your site, ads, emails and other aspects related to your campaign. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.
- Your advertisements should carry QR codes to assist your tech-friendly customers. Anyone with a smart phone can scan this code and access your website. Print the QR codes on brochures, posters, catalogs and business cards. With easy availability, customers who have a need or desire for your services and products can reach out to you through the QR codes.
- Be simple and also concise. Keeping the minimum number of clicks feature will help maximize your success. Always remember that keypads are small so you should keep typing to a minimum for best results. Therefore, cut everything from the campaign except for the items you absolutely must keep.
- While many people do want to hear about the sales you have to offer, they do not want to hear about it when they are sleeping. Make sure not to annoy your customers with early/ late messages. You’ll risk annoying customers with this practice, even people who already like your products or services.
- Location comes into play in mobile marketing. Mobile marketing knows where you are located, unlike other forms of marketing. This means that mobile campaigns can do things no other kind of marketing can. Take the time to consider what this means for your company and how you can implement a successful location-aware strategy.
- You need to use short code that is dedicated. It will cost more but go a long way in securing your brand. A certain amount of legal coverage comes with it as well.
- Do some research on your target market. Prior to making assumptions and investing lots of money in mobile marketing campaigns, be sure you know your audience and its preferences. Do they use cellphones more than they use computers? Do you know what operating systems their phones use? Take the time to learn about your customers, and you will better be able to connect with them.
- Your emails will get a better response if they are mobile friendly. Make phone numbers click friendly so that smartphone users can start calls right from your messages. Make sure any links you include lead to mobile friendly pages, too. Lots of people check their email using their phones. You should format your emails with this in mind.
The number of mobile devices grows daily, and mobile marketing is growing as well. Very soon, nearly everyone on the planet will have a mobile gizmo of some kind, and it is an audience waiting for you. Use the tips in this article to set yourself apart from the competition and, even more notably, to stay updated on all the latest ways to keep in touch with your ever-growing customer base. Have fun!